Alberto Angulo — Digital Marketing Specialist

I turn ad spend and website traffic into sales opportunities you can measure: from the campaign to the site, and from the site to the CRM, with follow-up by WhatsApp and email.

I'm an advertising professional with a background in web engineering and more than 15 years leading digital marketing for companies in Colombia and the United States. My work covers paid media strategy and management, SEO and SEM, design and optimization of websites and landing pages, and automating how companies follow up with their customers.

I connect channels and data in CRM platforms like Salesforce and HubSpot, linking forms, WhatsApp and email marketing so every lead gets followed up. I also design in Figma, Adobe Creative Suite, Affinity and Canva, and use AI tools in marketing processes.

Focus

Areas of expertise

Four areas I work on together so that traffic turns into customers.

Paid media

Planning, running and optimizing campaigns on Meta Ads, Google Ads, LinkedIn Ads and TikTok Ads, aimed at leads and sales.

SEO and SEM

Organic ranking, keyword research, technical SEO and search campaigns on Google Ads.

Web design and optimization

Websites and landing pages in WordPress, Elementor, Webflow and Shopify, focused on speed, user experience and conversion.

CRM, WhatsApp and Email

Connecting forms, WhatsApp and email marketing to Salesforce and HubSpot: lead capture, segmentation and follow-up.

Tools

Tech stack

The platforms and tools I use every day to run ads, optimize, automate and publish.

Paid media

Traffic and lead acquisition

Meta Ads Google Ads LinkedIn Ads TikTok Ads

SEO & SEM

Organic and search visibility

SEO SEM Technical SEO Conversion optimization

CRM, WhatsApp & Email

Capture, follow-up and automation

Salesforce Marketing Cloud HubSpot CRM WhatsApp ManyChat Email Marketing Mailchimp

Web & optimization

Development, layout and e-commerce

WordPress Elementor WooCommerce Shopify Webflow HTML5 CSS3 JavaScript Landing Pages

Design

Brand and visual assets

Figma Affinity Adobe Creative Suite Canva

AI & automation

Process efficiency

AI tool implementation Workflows Marketing automation

Career

Experience

Digital marketing from end to end: paid media, web, SEO/SEM and CRM. CRM and e-commerce platforms are tagged on each role.

Marketing and Growth Coordinator

Aug. 2026 — Present

ICSA

Barranquilla, Colombia

Build and run the growth strategy: paid media, SEO/SEM and lead generation for the company's business lines.
Optimize the website and landing pages for conversion, and track the funnel with acquisition KPIs.
Connect campaigns to the CRM, WhatsApp and email so sales can follow up on every lead.

Design Marketing Lead HubSpot

2022 — Jul. 2026

Engageware / Aivo America Corp.

Tewksbury, MA, USA (Remote)

Led the design and execution of B2B digital marketing for the US market, with a focus on demand generation.
Designed and optimized landing pages, forms and the website, connected to HubSpot, automation workflows and lead scoring.
Email marketing: built responsive emails, tested them across email clients, and reported on opens, clicks and conversions.

Adjunct Professor

2016 — Present

Universidad de La Costa – CUC

Undergraduate: Marketing and Advertising · Graduate: Master's in Marketing Management — Barranquilla, Colombia

Digital Projects Coordinator Salesforce

2014 — Jul. 2026

DEXT Colombia

Barranquilla, Colombia (Remote)

Coordinated digital projects for clients from start to finish: websites, paid media, SEO and marketing automation.
Implemented and administered Salesforce Marketing Cloud (Email Studio, Content Builder, Journey Builder) and connected it to the CRM.
Built custom emails and landing pages with AMPscript, and tested how they render across email clients.

Digital Marketing Consultant HubSpot

2023 — 2025

Orius Solar LLC

San Antonio, TX, USA (Remote)

Planned and managed paid media and lead generation landing pages for the US solar energy market.
Set up automations, audience segments and nurture emails in HubSpot to turn leads into sales opportunities.

Marketing UX Coordinator SalesforceShopify

2021 — 2022

Muebles JAMAR

Barranquilla, Colombia

UX/UI design and optimization of the Shopify store and campaign landing pages, with a focus on conversion.
Email marketing and automation in Salesforce Marketing Cloud, connected to the store and the campaigns.
Improved the user experience of digital assets, with a focus on usability.

Digital Marketing Consultant

2015 — 2022

Vitalidad Club SAS

Barranquilla, Colombia

Managed paid media and email marketing campaigns to win and retain customers.
Administered the CRM and automated communications with the customer base.
Optimized landing pages and the website to improve conversion.

Director of Marketing and Digital Projects

2014 — 2021

DEXT Colombia

Barranquilla, Colombia

Directed clients' digital marketing strategy: paid media, SEO/SEM, and website development and optimization.
Set up quality and measurement processes for the campaigns and digital assets delivered to clients.

Adjunct Professor

2013 — 2014

Universidad Autónoma del Caribe

Undergraduate: Graphic Design · Undergraduate: Systems Engineering — Barranquilla, Colombia

Vocational Training Instructor

2009 — 2014

National Learning Service (SENA)

Technologist in Multimedia Production — Bogotá / Barranquilla, Colombia

Alberto Angulo,
Digital Marketing Specialist.

Areas of expertise

Paid media

SEO and SEM

Web design and optimization

CRM, WhatsApp and Email

Tech stack

Paid media

SEO & SEM

CRM, WhatsApp & Email

Web & optimization

Design

AI & automation

Experience

Education

Master's Degree in Web Engineering

Postgraduate Specialization in Marketing

Bachelor's Degree in Advertising

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